CNN’s May Ratings Already Collapsing by 20-Plus Percent
Fox News scored another huge ratings victory on Tuesday, blowing past its top competition, MSNBC, as well as CNN which is already in a total ratings freefall by 20 percent and more.
During primetime hours throughout May of last year, CNN averaged 1.12 million total viewers and 399,000 demo viewers.
During the first week of May this year, CNN averaged just 859,000 total viewers and 286,000 demo viewers, which represents a jaw-dropping collapse of 23 percent and 29 percent, respectively.
By comparison, year-over-year in primetime, Fox News is up 5 percent in total viewers (2.24 million compared to 2.359 million) and experience only a 1 percent drop in the demo (453K compared to 448K).
MSNBC enjoyed a 4 percent increase in total viewers (1.69 million compared to 1.755 million) and a 16 percent drop in the demo (417K compared to 352K).
So, during primetime last week, CNN was only able to attract to attract an average of 859,000 total viewers compared to 1.755 million for MSNBC and 2.359 million for Fox.
In other words, MSNBC is nearly doubling CNN’s total primetime viewers while Fox News is nearly tripling CNN.
Total Day Viewers
Throughout May of last year, CNN averaged 821,000 total day viewers and 274,000 total day viewers in the 25-54 demo.
During the first week of May this year, CNN’s total day viewers have collapsed to an average of just 649,000. Demo viewers during the total day fell to just 205,000. That is a freefall of 21 percent and 25 percent, respectively.
By comparison, year-over-year in total day, Fox News held steady with a drop of only about 1 percent (1.42 million compared to 1.358 million) in total viewers and a 10 percent drop in demo viewers (302K compared to 272k).
MSNBC’s total day viewers jumped 4 percent (925K to 960K) with only a 4 percent drop in the demo (221K compared to 205K).